A Blue Origin engineer and a neurosurgeon walk into my workshop
May 10, 2026
Find Your Superpower newsletter 137
Read time: 4 minutes
Topics covered: Harvard Business School, 2h LinkedIn Makeover Mini-Bootcamp
A few weeks ago, I told you I was flying to LA, Boston and New York to speak at a conference. I told you about rubbing the John Harvard statue’s foot in 2005 and waiting twenty years for the luck to manifest.
Well, the trip happened. And it exceeded every expectation.
I met top creators and launched collabs with them in Los Angeles. I heard Gwyneth Paltrow speak in New York City and stood in awe in Times Square. And in Boston, I visited my PhD advisor at MIT and watched the Boston Celtics lose Game 7 at TD Garden, surrounded by 20,000 fans losing their collective minds right along with me.
Live more, post less. That’s what I always say.
But the professional highlight of the trip was walking onto the Harvard Business School campus to deliver a keynote at Connext 2026, their annual learner conference, where I was listed alongside Harvard Business School professors.
Let me say that again for the people in the back: a former medical school assistant professor from Singapore, now a LinkedIn branding coach, was invited to speak at Harvard Business School after getting discovered from a LinkedIn post.
If that isn’t proof that LinkedIn works, I don’t know what is.
What I taught at Harvard
My LinkedIn branding session focused on a foundational mindset shift that I teach all my clients: stop thinking of your LinkedIn profile as a historical resume and start thinking of it as a living digital storefront for a luxury brand like Hermès and Gucci. One that’s open 24 hours a day, seven days a week. Even when you’re asleep, on holiday, or not even in the room.
I emphasize luxury brand, because people pay crazy amounts of money to buy luxury goods. There are many people in this world who would not bat an eyelid to pay $100-250K for a rare Birkin bag.
So the next question to ask ourselves is, how would we show up on LinkedIn if we were a luxury brand like Dior? How would we show up on LinkedIn to attract high-net-worth clients and high-value connections such as recruiters, event organizers, journalists and industry mentors?
I walked a room full of senior professionals through setting up their LinkedIn profile to achieve their relevant goals, then spent around 2h running small-group LinkedIn profile reviews and personalized branding guidance.
What the participants said
Within days of the conference, LinkedIn recommendations started coming in from Connext 2026 attendees. I am grateful to receive them, and I cannot thank the participants enough for their kind testimonials. I want to let their words speak for themselves:
John Flores, Vice President & Client Advisor at Bernstein Private Wealth Management:
“I attended many events there and one that stood out most to me was the interactive LinkedIn branding workshop led by Juliana Chan. Her depth of understanding when it comes to personal branding is truly remarkable. She does not just focus on surface level tactics but instead helps individuals uncover and articulate their authentic professional identity.”
Irina Knight, Harness Design and Engineering Team Lead at Blue Origin:
“Juliana has an extraordinary gift for taking complex ideas and making them feel simple, accessible, and immediately actionable. She challenged each of us to show up authentically, own our story, and use our voice boldly in a crowded professional world.”
Rhea Mathur, MBA, HR GLDP at Thermo Fisher Scientific; CLIMB Graduate from Harvard Business School Online:
“One of my biggest takeaways was her point that our ‘superpower’ isn’t something we need to go out and find. It already exists. The real work is in articulating it clearly and amplifying our voice in a way that resonates with others.”
José Carlos Rodrigues Junior, M.D., Executive Coach & Leadership Consultant; Neurosurgeon:
“What impressed me most is how [Juliana] combines a strong scientific mindset with a very practical understanding of how professionals can build visibility and influence. Her approach is not about superficial tactics. It is structured, intentional, and grounded in real experience.”
A wealth management VP. A Blue Origin engineer. A biotech HR leader. A neurosurgeon.
These aren’t entry-level professionals looking for basic LinkedIn tips.
They are senior leaders and industry experts who recognized immediately that what I teach is practical, actionable, and completely different from generic LinkedIn advice.
You don’t need to fly to Boston to work with me
Here’s the good news: you don’t need a Harvard conference ticket to experience this coaching.
This Saturday, 16 May 2026, I’m running a virtual 2-hour LinkedIn Makeover Mini-Bootcamp on Zoom, using the same methodology that received extraordinary reviews from Harvard Business School attendees.
The only difference? You can join from your living room, for US$99.
🚀 2h LinkedIn Makeover Mini-Bootcamp on Zoom
Date: Saturday, 16 May 2026
Time: 9:00 – 11:00 AM SGT (GMT+8)
Venue: Zoom (link provided upon registration)
What you’ll walk away with:
✅ Professional visual branding revamp
✅ Headline transformation (beyond boring job titles)
✅ About section optimization that actually converts
✅ Comprehensive optimization checklist
✅ 3-month replay access
✅ FREE 3-month ChanGPT.ai Pro access (worth US$45)
✅ FREE Bootcamp Upgrade: full US$99 credit when you join my VIP 12-month Brand Builder Mastermind
One new client DM or career opportunity from your optimized LinkedIn profile pays for this mini-bootcamp ten times over.
May 16 spots are limited and filled on a first-come, first-served basis.
Register and pay to secure your place.
REGISTER HERE TO SECURE YOUR SPOT!
REGISTER HERE TO SECURE YOUR SPOT!
REGISTER HERE TO SECURE YOUR SPOT!
With love,
Your jetlagged LinkedIn coach Juliana 🚀
PS: Rubbing the John Harvard statue’s foot seems to work. But I think an easier option than flying to Boston and waiting 20 years for good luck is an optimized LinkedIn profile that attracts career and business opportunities 365-24-7, even while you sleep.