Question 1

What’s the biggest mistake executives make on LinkedIn?

Accepted Answer

Treating it like a resume instead of a trust-building platform. Your profile should tell stories that demonstrate expertise, not just list achievements.

Question 2

Should executives post on LinkedIn daily?

Accepted Answer

Consistency beats frequency. Post one to three times weekly with strategic content rather than daily low-value posts that lead to burnout.

Question 3

How do I write a LinkedIn About section that converts?

Accepted Answer

Include your inflection point story, social proof, your framework or methodology, and a clear call to action. Make it about their transformation, not your credentials.

Question 4

How do I write LinkedIn posts that get engagement?

Accepted Answer

Start with candy hooks, not broccoli hooks. Short, curiosity-inducing first lines beat long, jargon-filled openings every time.

Question 5

How does LinkedIn generate clients for consultants?

Accepted Answer

Strong content creates a 24/7 top-of-funnel for business. It attracts ideal clients to your DMs without cold outreach.

Question 6

Should consultants share free advice on LinkedIn to attract clients?

Accepted Answer

Give your expertise freely in content. Your implementation, frameworks, and personal guidance are what clients pay for, not information.

Question 7

How do I convert LinkedIn engagement into revenue?

Accepted Answer

Make clear offers in your content. Many professionals fail to open their mouth and tell people what they're selling or how to work with them.

Question 8

What’s the ROI of personal branding for executives?

Accepted Answer

Personal branding helps mitigate future losses. Executives with strong brands command higher salaries, speaking fees, and board positions.

Question 9

How do executives position themselves as industry experts?

Accepted Answer

Share proof-of-success content: client results, case studies, speaking engagements, and behind-the-scenes expertise that demonstrate authority.

Question 10

How do I differentiate my personal brand as a consultant?

Accepted Answer

Niche down radically. Specialists earn more than generalists, and the narrower the niche, the more powerful the brand.

Question 11

How do I build credibility if I'm transitioning my career?

Accepted Answer

Leverage transferable skills and tell your career pivot story. The conflict and transformation in your journey create powerful connection.

Question 12

What’s the first step to building brand authority?

Accepted Answer

Google yourself. Your digital footprint is your first impression. Then align every touchpoint (LinkedIn, bio, press quotes) to form a cohesive message.

Question 13

What’s a signature framework and why do I need one?

Accepted Answer

Frameworks turn abstract expertise into tangible intellectual property that others can cite, teach, and license.

Question 14

How can storytelling help executives build trust and influence on LinkedIn?

Accepted Answer

Facts tell, stories sell. Senior leaders earn followership by narrating transformation, how they failed, learned, and grew. Vulnerability used strategically becomes authority.

Question 15

How do senior executives build lasting professional legacies?

Accepted Answer

Through signature content, thought leadership, and strategic visibility that establish your frameworks and ideas as industry standards others reference.

Question 16

How do I future-proof my executive career?

Accepted Answer

Build a personal brand now. In five years, you'll wish you'd started today, especially if facing retrenchment, AI-related restructuring, or wanting a portfolio career.

Question 17

How do I future-proof my brand in the AI era?

Accepted Answer

Double down on what's non-replicable: human judgment, emotional intelligence, and discernment. Technology scales output, but trust still requires a human face.

Question 18

How do I scale my brand beyond myself?

Accepted Answer

Systemize your expertise. Package it into programs, workbooks, or frameworks that others can deliver. When your ideas work without you present, you've built a legacy brand.

Question 19

What’s the difference between reputation management and personal branding for executives?

Accepted Answer

Reputation is earned behavior. Brand is engineered perception. You build reputation through performance, but you design brand through storytelling. The strongest professionals manage both consciously.

Question 20

How does the Brand Builder Mastermind work?

Accepted Answer

The Brand Builder Mastermind is a 12-month program designed to help executives, consultants and entrepreneurs build powerful personal brands on LinkedIn.

We meet virtually once a week on Zoom for expert workshops, fireside chats, members’ forums and AMA clinics, covering topics like storytelling, content strategy and business frameworks.

Each member also gets access to our private community, where professionals share feedback, accountability, collaboration opportunities and meetups.

You’ll leave the Mastermind with a clear brand message, a repeatable content system, and a trusted expert profile that consistently attracts career opportunities as well as media visibility.

Do you want to thrive in the AI revolution?

The future won’t wait. Get the tools you need to thrive in an AI world.

Think of this as a campfire for superheroes in training.

“I’ve delivered real results and yet, I’m not even picked for opportunities that could be perfect for me. I’m starting to wonder... what else am I missing out on?”

1️⃣ Facing change with clarity and conviction

2️⃣ Positioning yourself for success in the AI economy

3️⃣ Investing in high-value, future-focused skills

4️⃣ Surrounding yourself with the right people

Hi, this is Juliana, your rocketship captain speaking! 👋

FIND YOUR SUPERPOWER PRESENTS...

Human First: The New Rules to Win in the Age of AI

Memories from the 2024 inaugural summit

Reflections by our 2024 speakers & participants

Posts from our 2025 Summit participants

Reflections from the 2025 Summit

Thank you to everyone who attended our 2025 summit!

Please post about your summit experience and tag us in it.

With love,

The FYS team

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