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Why should we brand ourselves professionally and create content on LinkedIn?
LinkedIn is the most suitable digital platform for our branding efforts because it is favored globally by C-suites and industry leadership. It is where headhunters trawl for talent.Ā
Since Microsoft acquired LinkedIn in 2016 for a whopping US$26.2 billion, the platform has expanded beyond job search to include micro learning and thought leadership.
ABOUT THE TRAINER
I began posting on LinkedIn early in the pandemic.Ā In 2020, LinkedIn placed me on their inaugural LinkedIn Top Voices list for Singapore, which acknowledges experts who are driving todayās professional conversations on LinkedIn.Ā
In 2021, LinkedInās editor-in-chief Daniel Roth highlighted me as a creator to follow in his weekly newsletter.Ā
Today, I conduct B2B corporate training, a virtual Mastermind with ~200 members, and 1:1 LinkedIn coaching for VIP clients. Check out a profile piece on my work inĀ Yahoo Finance (Nov 2023).
Photo: With LinkedIn CEO Ryan Roslansky at theĀ Bloomberg New Economy Conference
ON-DEMAND VIDEO COURSES
Learn about LinkedIn and genAI at your own pace, in the comfort of your own home!
MASTERCLASS SALE!
Get both of my LinkedIn masterclasses at a special discount, plus some goodies.
Kickstart your personal branding on LinkedIn today. Check out my masterclass sale here:
BEGINNER GEN AI WORKSHOP
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Explore how to use generative AI to save time, spark ideas, and make your life a whole lot easier. š
I want to find my superpower!ā”
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