4 reasons your LinkedIn reach is down (and the fix for each)
Jun 24, 2026
Find Your Superpower newsletter 140
Read time: 4 minutes
Topics covered: LinkedIn strategy, Find Your Superpower Summit 2026 super early-bird sale ending
Hello dear LinkedIn user,
I know you've been quietly fretting that your LinkedIn post impressions have dropped.
Your likes are thinner. Your posts feel like they're disappearing into a void. And you're wondering if you did something wrong.
You didn't.
It is happening to almost everyone right now, me included.
So before you spiral, let me give you some perspective, and a simple four-part plan to get your momentum back.
1/ Some of this is just the calendar
If you're living anywhere with a mid-year school holiday, June is historically a slow month. So is December. Every December I send a group-wide note in my Brand Builder Mastermind (enrolling for July 2026 cohort now!) reminding everyone that impressions will dip, and to NOT panic, because they always climb back in January.
Think honestly about your own June behavior on LinkedIn. Are you traveling more? Are you posting less? Commenting less? Logging off earlier? I am.
Last week, I spent a grand total of 90 minutes on LinkedIn. I haven't posted since Sunday. I usually spend 90 minutes a day on the platform.
Most of your readers will be back in July when the school holidays end.
2/ You're competing with an ocean of AI slop
But please be aware that we are in a global uphill battle against AI-generated noise.
Any Tom, Dick or Harry can now post on LinkedIn using a free LLM model. And why would they stop at one post when they can generate a hundred? So even when you publish something genuinely good, it can get buried under the sheer volume.
The answer is not to post more. It's to get sharper on the fundamentals: a strong hook and a relevant photo to stop the scroll.
Be honest with yourself here:
- If your hook is complex, jargon-heavy, technical or clunky, I will scroll right past it.
- If your photo is irrelevant, poor resolution, poorly taken, or out-of-context, I’ll get confused and scroll past it too.
This is the most controllable lever you have. Sharpen it and get good at it.
3/ You're telling the same story on repeat
This one comes from a place of love.
Many of you are posting the same handful of stories, over and over. If you've shown us the same story or photo 10 or 20 times, we naturally tune out. We will get bored.
The fix isn't a clever new content formula. It's a fuller life. This is the heart of my "live more, post less" philosophy.
If your days feel monotonous, go learn a new hobby. Show up at a networking event. Do something slightly unexpected and interesting. The top creators on LinkedIn hold our attention because they are constantly out there collecting new experiences and fresh stories to tell.
Go enjoy your life, then bring us along for the ride.
4/ Comment like your reach depends on it (it does)
Finally, the most underrated move in 2026: comment, comment, comment.
Aim for 30 to 50 thoughtful comments a week on posts from your ideal clients and industry leaders.
Commenting puts you in front of new audiences, signals to the algorithm that you're a real and active human, and builds relationships that posting alone never will.
If you change only one habit this month, please make it this one.
Now, the optimism part
The dip isn't universal. While some feeds went quiet, others are quietly having their best month yet.
One of my clients, Z, dropped some good news into our Brand Builder Mastermind group chat this week. The last three posts were Z's strongest yet, and the one published that day crossed 10,000 impressions and pulled in 50+ new followers, a personal first.
What changed? Z stopped writing in a technical, analytical, professional voice and started sharing real, personal moments instead.
Z also swapped the usual boring corporate headshots for professionally taken lifestyle portraits.
Notice what's happening there: a story we'd never heard before with a great hook, a more interesting and high quality photo. That is the whole game right now, and it is working beautifully for the people who lean in and get good at LinkedIn.
(Z's story shared with permission.)
Which is the real reason I'm writing to you today.
Come join us in person (29-30 October)
Every year, I bring my Find Your Superpower community together for our flagship Find Your Superpower Summit, now in our third year and back as a two-day summit.
This October, we have a lineup I'm genuinely thrilled about. Joining me on stage are two of the people I respect deeply in this personal branding space: Chris Do, the top brand and business strategist behind The Futur, and Jasmin Alić, a globally followed LinkedIn growth expert.
Six coaches. Two days. One room full of growth-minded professionals who refuse to fade into the noise. If you want to walk out with optimism, fresh ideas, and a clear plan for building a personal brand that survives the AI era, this is where you'll find it.
Consider investing in yourself and let us work with you on your personal branding goals and needs.
Super early bird tickets sell out on 30 June.
That's six days away, and these are the lowest prices we will offer all year.
🎟️ Grab your rock-bottom ticket now!
Use "JULIANA100" to get $100 off an all-access workshop pass ticket!
Use "JULIANA100" to get $100 off an all-access workshop pass ticket!
Use "JULIANA100" to get $100 off an all-access workshop pass ticket!
I would love for you to join me, Chris and Jasmin for two days of professional development.
Sending you a big virtual hug, and a reminder that your reach will rise again.
Love,
Juliana your rocketship captain 🚀
P.S. Comment hard, live a little, and post your best stuff anyway. See you on 29 October in Singapore!