Free guide: Why your LinkedIn profile isn’t working (+ how to fix it)

Find Your Superpower Newsletter 118

Read time: 6 minutes

Topic covered: LinkedIn optimization, executive visibility, Mastermind last enrollment for 2025

I’ve just released my comprehensive LinkedIn Success Blueprint report.

It is a step-by-step 16-page guide specifically designed for industry experts who want to transform their professional visibility without compromising their credibility.

Download your free copy here →

This blueprint addresses the unique challenges that industry professionals face on LinkedIn: from overcoming the jargon trap to building authority without posting daily.

But first, let me share why I created this 16-page guide.

Tell me if this sounds like you

You’ve spent fifteen years building your craft. You’ve solved complex problems, delivered measurable results, and accumulated expertise that GenAI can never match up to.

Yet when speaking opportunities arise, consulting gigs open up, or board positions become available, the calls go to someone else.

Someone with half your experience but twice your visibility.

I believe that it happens more often than you’d like to admit:

• The industry conference selects the slick and stylish executive who writes regularly on LinkedIn over you, despite your decades of experience in that exact niche
• The well-funded technology startup that should want your strategic guidance hires the agency consultant with a LinkedIn Top Voice badge instead of the one with 50 successful implementations
• The executive search firm fills the board position with someone whose main qualification seems to be their aggressive social media strategy

Trust me, all my clients start off the same way

After working with thousands of industry experts from my corporate workshops to my VIP Mastermind, I can safely say everyone starts off as one of these three personas:

The Silent Expert: You have a complete profile but rarely post, thinking your work should speak for itself. On LinkedIn, if you’re not visible, you don’t exist. While you’re doing excellent work in your corner of the company, less qualified (but more visible) people are getting the speaking gigs, board positions and career opportunities that should be yours.

The Humble Bragger: You only post when something big happens: “Thrilled to announce...” “Honored to share...” This backfires. People see you as someone who only shows up to talk about yourself. They don’t learn anything valuable, so they tune out and unfollow you.

The Jargon Trap: When you do share insights, you assume everyone understands your field as deeply as you do. But you lose people with technical terms and skip the context they need. Your valuable insights get lost in translation, and it gets worse the more senior you get.

Combine these three LinkedIn personas with a tiring job that requires you to work 60- to 80-hour weeks with client demands and family obligations.

How exactly are you supposed to build your "personal brand"?

Do you see why professionals invest in working with me?

These challenges require different solutions than the standard LinkedIn advice designed for the general public.

That’s where I come in, and here’s my manifesto: I think it is time for the REAL industry experts to take back LinkedIn from the corny motivational gurus.

The LinkedIn coach that industry experts need

Most LinkedIn guidance assumes you want to become an influencer (erm, no?).

Most LinkedIn coaches suggest posting 3-5 times a week, sharing personal stories, using emotional hooks to grab attention, and creating an enemy in your posts (erm, no?).

PS: Are these coaches trying to get you fired, or what?

I’m different. I’m not just a LinkedIn coach. I am a former medical school professor running a strategic communications and publishing firm with government, MNC and academic clients; the founder-CEO of two companies; and a PhD researcher who worked on nanoparticle drug delivery at MIT with four US patents to my name. 

I don’t teach that influencer nonsense.

May I please tell you an industry secret? There are many, many broke "full-time" influencers out there. People who boast a large number of followers who still have a normal 9-to-5 job. Who deliver complex brand partnership deals with video assets for very little money.

I hope you know by now that likes on social media don’t pay the bills.

For corporate executives, your net worth and lifetime career earning potential is measured by the level of domain authority you are able to build, and how visible and well-regarded you are in that very narrow sliver called your "industry niche." 

You don’t have to dominate all of LinkedIn!

You simply need to stay visible in that one tiny corner of LinkedIn... and watch the money flow in.

The financial cost of professional invisibility

Shall we consider the financial implications of not taking any action today?

Career acceleration: Visible experts get recruited for roles they never applied for, and promoted by firms they never knew existed. When did a headhunter last DM you about an opportunity?

Speaking opportunities: Industry experts typically command $10,000 and more per keynote. How many paid speaking invitations have you booked this year?

Consulting premium: Trusted experts charge 3-5x more than anonymous ones. What are your competitors charging for the same gig you are slogging over?

The financial impact compounds over time. But perhaps more frustrating is watching others monetize expertise you developed years before they entered the field.

I offer both tough love and reassuring hugs

The LinkedIn Success Blueprint gives you the frameworks, but implementation requires consistent application over time.

This is where most professionals get stuck... they need a little bit of guidance, a little pep talk, a little bit of tough love and gentle reassurance.

That’s where I come in.

My Brand Builder Mastermind program has built up 200+ members from Fortune 500 companies, C-suite and managing directors at notable firms, and senior executives across healthcare, technology and financial services.

I specialize in working with industry experts from technical industries such as law, finance, academia, government, non-profit, and also media and ICT. It really doesn’t faze me if you talk quantum physics or financial econometrics to me.

Bring it on.

I’ve witnessed my clients rank #1 on industry LinkedIn lists, receive Top Voice badges (I’ve worked with 9 LinkedIn Top Voices to date), get offered speaking opportunities, and feel a greater level of confidence now that they have a sustainable and reliable game plan. Check out their reviews here.

October 2025: Final enrollment for the year

Mark your calendar: Enrollment opens this morning on Sunday, September 14th.

I’m opening one final cohort for my Brand Builder Mastermind this year with 20 seats up for grabs (3 already reserved in pre-sales). I intentionally limit my enrollment cohort each round to ensure meaningful interaction and personalized attention during our monthly sessions.

This will be your last chance to join in 2025.

Important notes:

• Enrollment occurs on a first-come basis (3 seats reserved in pre-sales)
• The next cohort will begin in January 2026 with a 20% price increase
• Enrollment closes September 30 or when we reach capacity (whichever comes first)

This is the final opportunity to join at 2025 investment levels.

In January 2026, we will increase our subscription rate by 20% to better reflect the incredible roster of distinguished guest speakers our Mastermind has been able to invite, as well as the enhanced curriculum and additional resources developed throughout this year.

Your colleagues and competitors are already building their visibility platforms. The October cohort ensures you enter 2026 with established authority rather than playing catch-up in the new year.

Learn more about the October cohort (FINAL 2025 COHORT) →

Best regards,
Juliana your LinkedIn bestie

PS: Your insights have value beyond your current organization. The question is whether you’re ready to share them with all of us.