NEW YEAR, NEW YOU.
Our 2026 mission: Build your brand.
⚡ Go from silent DMs to thought leader
⚡ 50+ workshops with expert coaches and speakers
⚡ Join a tight-knit community of industry professionals building their brands together
Build a brand, speak & write better, and make money from it
DO YOU PREFER TO BE
A COMMODITY OR A VALUABLE BRAND?
For many of us, our education systems and corporate jobs have taught us to be cogs in a wheel, chasing a monthly paycheck and waiting for the occasional raise.
That’s all good until the day the system no longer needs us, and then we come to realize:
We haven’t built a strong personal brand
We don’t know how to speak persuasively
We struggle to write confidently on social media
We aren’t sure how to monetize our skills
Imagine a simple subscription...
That gives you access to world-class experts and mentors who will guide you on how to build a brand, speak & write better, and make money from it.
Are you ready to build your brand in 2026? 🚀
Introducing the
BRAND BUILDER
MASTERMIND
The Find Your Superpower Brand Builder Mastermind framework helps industry experts build a brand, speak & write better, and make money from it.
1. BUILD A BRAND
💡 Discover your blue-ocean niche
💡 Create a valuable & monetizable brand
💡 Audit your brand at clinics with experts
2. LEARN TO SPEAK
🎤 Learn how to speak on stage
🎤 Get coached on PR & media interviews
🎤 Share your origin story for networking events
3. LEARN TO WRITE
✍️ Master the art of writing on LinkedIn
✍️ Learn how to write and publish a book
✍️ Learn how to launch a newsletter and build landing pages
4. MAKE MONEY FROM IT
💰 Start side hustles and find client leads
💰 Gain mindset & tactics to grow income
💰 Get real-world advice from hyper-successful mentors
MEET YOUR GUIDE
Hi! This is Juliana, your rocketship captain speaking! 👋
I’m an MIT-trained scientist turned media entrepreneur and a Young Global Leader of the World Economic Forum.
In 2020, I was named one of LinkedIn’s inaugural Top Voices in Singapore, recognized for helping professionals build visibility and influence through authentic storytelling.
Today, I coach industry experts, senior executives and entrepreneurs to build powerful personal brands, create signature frameworks, and grow trusted communities around their expertise.
My superpower? Guiding people through career pivots and helping them launch thriving small businesses. From academia to entrepreneurship, from coaching to public speaking, I’ve walked the path, and now I help others chart their own. 🚀
AS FEATURED IN
5 EXCITING LIVE FORMATS
All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones
Q&A SESSIONS AND CLINICS
Live Q&A sessions and clinics on branding and content strategy
EXPERT FIRESIDE CHATS
Get trained by mentors who are hyper-successful experts in their field
CUSTOMIZED WORKSHOPS
Take a deep dive in a customized workshop led by an industry expert
BIMONTHLY ASK-ME-ANYTHING CLINICS
Ask Juliana anything at our next branding and business clinic!
MEMBERS’ FORUMS
Practice coaching or speaking at our monthly members’ forums
2025 SPEAKER HIGHLIGHTS
ALL LIVE SESSIONS HAVE BEEN RECORDED FOR PLAYBACK
Professor Kishore Mahbubani
Kwon Ping Ho
Professor Suzy Welch
Chairman Heng Swee Keat
Professor Jeff Karp
Anna Ong
Alexandra Watkins
Alex Dwek
Andy Crestodina
Donna Moritz
Nicky Rausch
Sha-En Yeo
Judi Fox
Shannon McKinstrie
Su-Yen Wong
Rick Andrews
SOME UPCOMING FIRESIDE CHATS & WORKSHOPS
ON BRANDING, SPEAKING, WRITING, MONETIZING
BRAND
From founder to creator
In this fireside chat, Love Bonito co-founder Rachel Lim will share her journey from building one of Asia’s most influential fashion brands to shaping a personal presence as a creator and storyteller. She will speak about finding her voice beyond the business, growing her popular podcast “Who We Are with Rachel Lim”, and navigating work, family, relationships and self-discovery while in the public eye.
SPEAK
Speak as a leader when it matters the most
Great leaders are remembered not just for what they say, but for how they make people feel. Learn practical strategies from executive communication coach Nausheen I. Chen, a LinkedIn Top Voice and former filmmaker, on how to find your voice, tell stories that move people, and speak with presence at your next townhall, keynote or workshop.
WRITE
How to become a trusted expert
Hear from Raju Narisetti, head of global publishing at McKinsey & Company, who has held leadership roles at The Wall Street Journal and The Washington Post. He will share how McKinsey uses executive-authored content to build trust and influence, plus practical lessons on credibility, authority, and becoming a trusted expert.
BRAND
Crafting a purpose-driven next chapter
If you're contemplating a change and you want something more meaningful at work or in life, join leadership expert Su-Yen Wong in this session on what reinvention really looks like; how to find clarity and direction; and the mindset shifts that matter.
MONETIZE
How to build an AI chatbot
After building her own AI chatbot "ChanGPT, your AI LinkedIn coach", Dr Juliana Chan will show you how to build your own chatbot that supports your community, strengthens your professional brand and scales your coaching and consulting services while you sleep.
BRAND
Build a blue-ocean brand: Advanced branding workshop
Join Chris Do, branding expert and Founder of The Futur, in this advanced branding workshop on how to build a blue-ocean brand that is both valuable and monetizable.
We are constantly adding new mentors, coaches and experts to our list of clinics, workshops and fireside chats.
Join us as a Mastermind Member from 1 January 2026 (FIRST 2026 COHORT)!
JOIN A PRIVATE COMMUNITY
BUILD YOUR BRAND WITH OTHER INDUSTRY EXPERTS
When you join our Mastermind, you will gain access to a tight-knit group of experts also on the same journey as you:
- Celebrate your wins with fellow industry experts
- Make friends and allies for your journey
- Find new collaborators and clients
- Practice speaking at the Members’ Forum
Join us as a Mastermind Member from 1 January 2026 (FIRST 2026 COHORT)!
Super early-bird pricing for first 50 signups.
Ends Tuesday, 18 November, 11:59 pm (GMT+8).
WHAT’S INCLUDED IN THE MASTERMIND?
This Brand Builder Mastermind subscription will give you access to the following virtual events EVERY MONTH:
- 1-2 Q&A sessions or clinics with Juliana and/or experienced collaborators (worth $5,000 per annum)
- 1-2 fireside chats or workshops with a VIPs and industry experts (worth $5,000 per annum)
- 1 bimonthly ask-me-anything (AMA) clinic led by Juliana, with guest appearances by expert coaches (worth $1,000 per annum)
- 1 members’ forum & networking session led by a Mastermind cadet (priceless!!!)
- A private community of industry experts to pace you on your learning journey (priceless!!!)
- All training workshops from our sold-out Six-Week LinkedIn Bootcamps (retailed at $1,500)
- VIP rates for our in-person events and annual Find your Superpower Summit
All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones.
Receive an estimated total value of US$10,000 or more per annum on this offer.
MASTERMIND TESTIMONIALS
Daniel Sim
Founder & CEO, Golden Goose Property UK
“As an entrepreneur, I signed up for her year-long mastermind, and in less than one month, received 10X the value. Talk about an ROI. I don’t say this lightly. The quality of the network, guest speakers, events, resources, are world class.
Anyone who wants to build a magnetic personal brand, grow your career or business, should grab the opportunity to work with Juliana.”
Lena Soon
Snr Group Financial Director
“The Mastermind has helped me open up my mind towards building my brand and confidence! The program is structured and filled with many golden nuggets where each participant can learn at their own pace.”
Mary Vaz
Burn Bright Coach
“The Brand Builder Mastermind comes with the bonus of growing as a collective with growth-minded professionals representing diverse industries and professions. Learning and growing as a community makes it an enjoyable experience and makes the learning curve less steep.
Juliana continues to enhance her offering by inviting other experts and creating a platform for experts within the community to elevate their presence and impact.”
Kenneth Ho
Investment Professional
“As someone who writes weekly and works in a technical field, I’ve often struggled to translate complex ideas into engaging, accessible content.
Juliana’s frameworks, tools, and resources gave me the structure I needed.
Whether you’re just starting out or looking to sharpen your brand voice, Juliana offers the rare mix of clarity, encouragement, and tactical know-how that helps you move forward.”
Natasha Raina
General Counsel, WWF Singapore;
Managing Director, LegalEASE
“Having done both the six-week LinkedIn bootcamp and the Mastermind sessions, for me the Mastermind wins hands-down.
From the way the various pillars are structured and delivered, with webinar, replays and chat space, I find it truly allows more time to let the lessons sink in, before we test them out and move ahead.
Thank you for consistently delivering more value to your cadets, Captain!”
Li Si Wong
Senior Product Manager, Altus
“Community is what you feel, not see.
I absolutely love being part of the Mastermind community. From struggling to show up online and connecting with others with my stories, I now find myself getting direct messages from others on how much it resonated with them. This is give me the courage to step forward with my value prop even more.
Juliana is a great advocate of learning and building/earning at the same time. Who says it has to be one way or the other? We will always be a work-in-progress and we can earn as we learn. The best is to have an awesome community and a great guide like Juliana!”
Sorouch Kheradmand
Global Head of Sustainability, Schneider Electric
“Juliana is an amazing person who is truly and genuinely trying to share everything she learned on her journey to success.
Be it mindset, objectives, tools or tips, she has a real methodology to teach and enable us to replicate what she did, with real and tangible results.
I am to this day still truly impressed by what she pulls out in this program and the great community she built.
More than anything, the way she genuinely cares for the success of her community and her pragmatism make her an amazing leader I am happy to learn from. Thank you Juliana!”
Jackson Tan
Founding Partner (APAC) at 3elementsleadership
“The Brand Builder Mastermind led by our rocketship captain, Juliana Chan, has been a great investment.
You have the opportunity to learn and hear from experienced leaders in their fields regularly over the curated Zoom sessions.
Some previous leaders included Ho Kwon Ping, Kishore Mahbubani, Chris Do and others. The best part is you have the opportunity to ask them direct questions.
The most amazing part of it all is the friends I’ve made in the community and the support I get from them.”
Julinda Mega
Corporate Storyteller. Executive Trainer & Coach.
“First and foremostly, grateful to Captain Juliana Chan for building a tribe that vibes wonderfully together; constantly innovating and sharing us new tech, new ways of learning, new approaches, and for keeping things delightfully fresh for learning; introducing new industry experts who are constantly expanding our line of sight, knowledge and growth.
Behind every great leader and catalyst is a great team. Thanks much for Samantha Yeap for organising a truly unforgettable Improv workshop, and thanks much to Leene for being a smooth operator and for executing with cheerfulness and smiles.”
FREQUENTLY ASKED QUESTIONS
Who is the Mastermind for?
How much time commitment is needed?
What if I can’t attend the live sessions?
How is this different from other programs?
Is there a VIP 1:1 coaching option?
Who should I contact if I have questions?
When does the next cohort start?
BRAND. SPEAK. WRITE. MONETIZE.
One simple subscription to build a brand, speak & write better, and make money from it.
🚨 JOIN FIRST 2026 COHORT 🚨
Ready to start 2026 strong? The Brand Builder Mastermind January 2026 cohort is now enrolling, with early-bird pricing for the first 50 registrants.
Once onboarded, your VIP Mastermind subscription will launch in January 2026.
We look forward to welcoming you into our rocketship.
🎉 SUPER EARLY-BIRD OFFER:
Use discount code NEWYEAR200 to get
US$200 off your 12-month subscription.
Limited to the first 50 signups only.
Get your super-early bird pricing now.
Ends 18 November!