In around 100 days, 2025 will end.
How will you make it count?
Build a brand, speak & write better, and make money from it
⥠Go from silent DMs to thought leader
⥠50+ workshops with expert coaches and speakers
âĄÂ Join a tight-knit community of industry professionals building their brands together

DO YOU PREFER TO BE
A COMMODITY OR A VALUABLE BRAND?
For many of us, our education systems and corporate jobs have taught us to be cogs in a wheel, chasing a monthly paycheck and waiting for the occasional raise.
Thatâs all good until the day the system no longer needs us, and then we come to realize:

We havenât built a strong personal brand

We donât know how to speak persuasively

We struggle to write confidently on social media

We arenât sure how to monetize our skills
Imagine a simple subscription...
That gives you access to world-class experts and mentors who will guide you on how to build a brand, speak & write better, and make money from it.
Are you ready to build your brand in 2025? đ
Introducing the
BRAND BUILDER
MASTERMIND
The Find Your Superpower Brand Builder Mastermind framework helps industry experts build a brand, speak & write better, and make money from it.

1. BUILD A BRAND
đĄÂ Discover your blue-ocean niche
đĄ Create a valuable & monetizable brand
đĄÂ Audit your brand name at clinics with experts

2. LEARN TO SPEAK
đ€ Learn how to speak on stage
đ€ Get coached on PR & media interviews
đ€ Share your origin story for networking events

3. LEARN TO WRITE
âïž Master the art of writing on LinkedIn
âïž Learn how to write and publish a book
âïž Learn how to build a website & launch a newsletter

4. MAKE MONEY FROM IT
đ° Start side hustles and find client leads
đ° Gain mindset & tactics to grow income
đ° Get real-world advice from hyper-successful mentors
MEET YOUR GUIDE

Hi! This is Juliana, your rocketship captain speaking! đ
I am an MIT-trained scientist turned media entrepreneur, and a Young Global Leader of the World Economic Forum.
In 2020, I was named an inaugural LinkedIn Top Voice for Singapore, and in 2023, I started to help other industry experts and senior professionals launch powerful personal brands for themselves.
My superpower? Guiding others through career pivots and starting small businesses. Academia, entrepreneurship, coaching, public speaking, Iâve done it all. Now I help others do the same. đ
AS FEATURED IN
5 EXCITING LIVE FORMATS
All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones

Q&A SESSIONS AND CLINICS
Live Q&A sessions and clinics on branding and content strategy

EXPERT FIRESIDE CHATS
Get trained by mentors who are hyper-successful experts in their field

CUSTOMIZEDÂ WORKSHOPS
Take a deep dive in a customized workshop led by an industry expert

BIMONTHLY BOOK CLUBS + AMA
Read and learn along with your Mastermind cadets and ask me anything!

MEMBERSâ FORUMS
Practice coaching or speaking at our monthly membersâ forums
2025Â SPEAKER HIGHLIGHTS
ALL LIVE SESSIONS HAVE BEEN RECORDEDÂ FOR PLAYBACK

Professor Kishore Mahbubani

 Kwon Ping Ho

Professor Suzy Welch

Chairman Heng Swee Keat

Professor Jeff Karp

Anna Ong

Alexandra Watkins

Alex Dwek

Andy Crestodina

Donna Moritz

Nicky Rausch

Amanda Cua

Sha-En Yeo

Judi Fox
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SOME UPCOMING FIRESIDE CHATS & WORKSHOPS
ON BRANDING, SPEAKING, WRITING, MONETIZING

WRITING
How to become a trusted expert
Hear from Raju Narisetti, head of global publishing at McKinsey & Company, who has held leadership roles at The Wall Street Journal and The Washington Post. He will share how McKinsey uses executive-authored content to build trust and influence, plus practical lessons on credibility, authority, and becoming a trusted expert.

MONETIZE
Mastering Instagram reels for small businesses
Popular Instagram coach Shannon McKinstrie will show you how to grow your following and increase your sales on Instagram. Sharpen your messaging & brand positioning, and learn simple, fuss-free video production tips.

SPEAK
Grace under fire improv workshop
In this 3h session, improv & leadership coach Rick Andrews will show you how to recognize unspoken status games at play; project confidence without forcing it; and read and shift group dynamics with agility. Get ready to show up and step into the power you already have!
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BRAND
Crafting a purpose-driven next chapter
If you're contemplating a change and you want something more meaningful at work or in life, join leadership expert Su-Yen Wong in this session on what reinvention really looks like; how to find clarity and direction; and the mindset shifts that matter.

MONETIZE
Offer ladder clinic: Start your side hustle or solopreneur gig
Get into the hot seat! Share your business model with Juliana and a VIP entrepreneur advisor! Suitable for new side hustlers, solopreneurs, freelancers and business owners.

BRAND
Build a blue-ocean brand: Advanced branding workshop
Join Chris Do, branding expert and Founder of The Futur, in this advanced branding workshop on how to build a blue-ocean brand that is both valuable and monetizable.
We are constantly adding new mentors, coaches and experts to our list of clinics, workshops and fireside chats.
Join us as a Mastermind Member from 14 September 2025 (LAST 2025 COHORT)!
JOIN A PRIVATE COMMUNITY
BUILD YOUR BRAND WITH OTHER INDUSTRY EXPERTS
When you join our Mastermind, you will gain access to a tight-knit group of experts also on the same journey as you:
- Celebrate your wins with fellow industry experts
- Make friends and allies for your journey
- Find new collaborators and clients
- Practice speaking at the Membersâ Forum
We will admit up to 10 new Mastermind Cadets on the 14th of every month.
Join us as a Mastermind Member from 14 September 2025Â (LAST 2025 COHORT)!
WHATâS INCLUDED IN THE MASTERMIND?
This Brand Builder Mastermind subscription will give you access to the following virtual events EVERY MONTH:
- 1-2 Q&A sessions or clinics with Juliana and/or experienced collaborators (worth $5,000 per annum)
- 1-2 fireside chats or workshops with a VIPs and industry experts (worth $5,000 per annum)
- 1 bimonthly book club led by Juliana (we will cover 6 books over a year) (worth $1,000 per annum)
- 1 membersâ forum & networking session led by a Mastermind cadet (priceless!!!)
- A private community of industry experts to pace you on your learning journey (priceless!!!)
- All training workshops from our sold-out Six-Week LinkedIn Bootcamps (retailed at $1,500)
- VIP rates for our in-person events and annual Find your Superpower Summit (31 October 2025)
All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones.
Receive an estimated total value of US$10,000 or more per annum on this offer.
MASTERMIND TESTIMONIALS

Daniel Sim
Founder & CEO, Golden Goose Property UK
âAs an entrepreneur, I signed up for her year-long mastermind, and in less than one month, received 10X the value. Talk about an ROI. I donât say this lightly. The quality of the network, guest speakers, events, resources, are world class.
Anyone who wants to build a magnetic personal brand, grow your career or business, should grab the opportunity to work with Juliana.â

Lena SoonÂ
Snr Group Financial Director
âThe Mastermind has helped me open up my mind towards building my brand and confidence! The program is structured and filled with many golden nuggets where each participant can learn at their own pace.â

Mary Vaz
Burn Bright Coach
âThe Brand Builder Mastermind comes with the bonus of growing as a collective with growth-minded professionals representing diverse industries and professions. Learning and growing as a community makes it an enjoyable experience and makes the learning curve less steep.
Juliana continues to enhance her offering by inviting other experts and creating a platform for experts within the community to elevate their presence and impact.â

Kenneth Ho
Investment Professional
âAs someone who writes weekly and works in a technical field, Iâve often struggled to translate complex ideas into engaging, accessible content.
Julianaâs frameworks, tools, and resources gave me the structure I needed.  Â
Whether youâre just starting out or looking to sharpen your brand voice, Juliana offers the rare mix of clarity, encouragement, and tactical know-how that helps you move forward.â

Natasha Raina
General Counsel, WWF Singapore;
Managing Director, LegalEASE
âHaving done both the six-week LinkedIn bootcamp and the Mastermind sessions, for me the Mastermind wins hands-down.
From the way the various pillars are structured and delivered, with webinar, replays and chat space, I find it truly allows more time to let the lessons sink in, before we test them out and move ahead.
Thank you for consistently delivering more value to your cadets, Captain!â

Li Si Wong
Senior Product Manager, Altus
âCommunity is what you feel, not see.
I absolutely love being part of the Mastermind community. From struggling to show up online and connecting with others with my stories, I now find myself getting direct messages from others on how much it resonated with them. This is give me the courage to step forward with my value prop even more.
Juliana is a great advocate of learning and building/earning at the same time. Who says it has to be one way or the other? We will always be a work-in-progress and we can earn as we learn. The best is to have an awesome community and a great guide like Juliana!â

Sorouch Kheradmand
Global Head of Sustainability, Schneider Electric
âJuliana is an amazing person who is truly and genuinely trying to share everything she learned on her journey to success.
Be it mindset, objectives, tools or tips, she has a real methodology to teach and enable us to replicate what she did, with real and tangible results.
I am to this day still truly impressed by what she pulls out in this program and the great community she built.
More than anything, the way she genuinely cares for the success of her community and her pragmatism make her an amazing leader I am happy to learn from. Thank you Juliana!â

Jackson Tan
Founding Partner (APAC) at 3elementsleadership
âThe Brand Builder Mastermind led by our rocketship captain, Juliana Chan, has been a great investment.
You have the opportunity to learn and hear from experienced leaders in their fields regularly over the curated Zoom sessions.
Some previous leaders included Ho Kwon Ping, Kishore Mahbubani, Chris Do and others. The best part is you have the opportunity to ask them direct questions.
The most amazing part of it all is the friends Iâve made in the community and the support I get from them.â

Julinda Mega
Corporate Storyteller. Executive Trainer & Coach.Â
âFirst and foremostly, grateful to Captain Juliana Chan for building a tribe that vibes wonderfully together; constantly innovating and sharing us new tech, new ways of learning, new approaches, and for keeping things delightfully fresh for learning; introducing new industry experts who are constantly expanding our line of sight, knowledge and growth.
Behind every great leader and catalyst is a great team. Thanks much for Samantha Yeap for organising a truly unforgettable Improv workshop, and thanks much to Leene for being a smooth operator and for executing with cheerfulness and smiles.â
FREQUENTLY ASKED QUESTIONS
Who is the Mastermind for?
How much time commitment is needed?
What if I canât attend the live sessions?
How is this different from other programs?
Is there a VIP 1:1 coaching option?
Who should I contact if I have questions?
When does the next cohort start?
BRAND. SPEAK. WRITE. MONETIZE.
One simple subscription to build a brand, speak & write better, and make money from it.
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MAKE THESE 100 DAYS COUNT!
OCT COHORT: LAST INÂ 2025
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Enrollment reopens on 14 Sep for our October cohort. This is your final opportunity to join the Brand Builder Mastermind this year.
Weâre opening a bumper 20 seats in this final 2025 cohort.
The next cohort will be in January 2026 with a 20% price increase.
Your choice: Join in October at 2025 pricing, or delay your professional transformation to 2026 and pay 20% more.
SECURE 2025 PRICING:
20 SEATS ONLY
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