IS 2025 THE YEAR YOU FIND YOUR VOICE?
Build a brand, speak & write better, and make money from it
⥠Go from silent DMs to thought leader
⥠50+ workshops with expert coaches and speakers
âĄÂ Join a tight-knit community of industry professionals building their brands together

DO YOU PREFER TO BE
A COMMODITY OR A VALUABLE BRAND?
For many of us, our education systems and corporate jobs have taught us to be cogs in a wheel, chasing a monthly paycheck and waiting for the occasional raise.
Thatâs all good until the day the system no longer needs us, and then we come to realize:

We havenât built a strong personal brand

We donât know how to speak persuasively

We struggle to write confidently on social media

We arenât sure how to monetize our skills
Imagine a simple subscription...
That gives you access to world-class experts and mentors who will guide you on how to build a brand, speak & write better, and make money from it.
Are you ready to build your brand in 2025? đ
Introducing the
BRAND BUILDER
MASTERMIND
The Find Your Superpower Brand Builder Mastermind framework helps industry experts build a brand, speak & write better, and make money from it.

1. BUILD A BRAND
đĄÂ Discover your blue-ocean niche
đĄ Create a valuable & monetizable brand
đĄÂ Audit your brand name at clinics with experts

2. LEARN TO SPEAK
đ¤ Learn how to speak on stage
đ¤ Get coached on PR & media interviews
đ¤ Share your origin story for networking events

3. LEARN TO WRITE
âď¸ Master the art of writing on LinkedIn
âď¸ Learn how to write and publish a book
âď¸ Learn how to build a website & launch a newsletter

4. MAKE MONEY FROM IT
đ° Start side hustles and find client leads
đ° Gain mindset & tactics to grow income
đ° Get real-world advice from hyper-successful mentors
MEET YOUR GUIDE

Hi! This is Juliana, your rocketship captain speaking! đ
I am an MIT-trained scientist turned media entrepreneur, and a Young Global Leader of the World Economic Forum.
In 2020, I was named an inaugural LinkedIn Top Voice for Singapore, and in 2023, I started to help other industry experts and senior professionals launch powerful personal brands for themselves.
My superpower? Guiding others through career pivots and starting small businesses. Academia, entrepreneurship, coaching, public speaking, Iâve done it all. Now I help others do the same. đ
AS FEATURED IN
5 EXCITING LIVE FORMATS
All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones

Q&A SESSIONS AND CLINICS
Live Q&A sessions and clinics with your LinkedIn coach besties

EXPERT FIRESIDE CHATS
Get trained by mentors who are hyper-successful experts in their field

CUSTOMIZEDÂ WORKSHOPS
Take a deep dive in a customized workshop led by an industry expert

BIMONTHLY BOOK CLUBS + AMA
Read and learn along with your Mastermind cadets and ask me anything!

MEMBERSâ FORUMS
Practice coaching or speaking at our monthly membersâ forums
PREVIOUS SPEAKER HIGHLIGHTS
ALL SESSIONS HAVE BEEN RECORDEDÂ FOR PLAYBACK

Professor Kishore Mahbubani

Professor Jeff Karp

 Kwon Ping Ho

Anna Ong

Alexandra Watkins

Alex Dwek

Amanda Cua

Sha-En Yeo
Â
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SOME UPCOMING FIRESIDE CHATS & WORKSHOPS
ON BRANDING, SPEAKING, WRITING, MONETIZING

WRITE
How to optimize your content strategy with AI
In this session, SEO expert and veteran content creator Andy Crestodina will reveal a comprehensive process for producing high performing content with the help of AI audits.Â

MONETIZE
Mastering Instagram reels for small businesses
Popular Instagram coach Shannon McKinstrie will show you how to grow your following and increase your sales on Instagram. Sharpen your messaging & brand positioning, and learn simple, fuss-free video production tips.

WRITE
Get roasted by Juliana Chan & Amanda Cua: LinkedIn post clinic
Submit your LinkedIn post for feedback at this fun writing clinic run by Juliana Chan & Amanda Cua, your LinkedIn coach besties. We are ready.

MONETIZE
Build your own AI + LinkedIn marketing strategy
LinkedIn coach Judi Fox will show you how to get better business results and engagement when posting on LinkedIn. She will also reveal how to use AI + your own LinkedIn data to create more lead generation touch points.

MONETIZE
How to sell to anyone: 17 buying signals to look out for
Veteran sales trainer Nikki Rausch will reveal the art of seamlessly guiding a prospect through a sales conversation. She will show you how to recognize and act on Buying Signals to be sure youâre capturing every sale possible.

BRAND
Build a blue-ocean brand: Advanced branding workshop
Join Chris Do, branding expert and Founder of The Futur, in this advanced branding workshop on how to build a blue-ocean brand that is both valuable and monetizable.

WRITE
Learn how to integrate GenAI into your content
#truthbomb: AI is not here to steal your job. Learn from Juliana how to write basic prompts to get the most out of AI, brainstorm ideas, create content and save time on boring tasks. Ready to make AI your friend?

BRAND
How to use CapCut 101 workshop
Create 30-60s short video reels by yourself with the expert guidance from Juliana Chan. Save thousands of dollars and learn valuable DIY design skillsâbeginners are welcome and no experience needed!

BRAND
Learn Canva from a Canva Verified Expert
Learn how to use Canva like a pro from Canva Verified Expert Donna Moritz, who has been teaching non-designers how to use Canva for over a decade. Donna is Canvaâs 358th user and a Canva Creator designing templates for Canvaâs vast library. All beginners are welcome!

WRITE
Amplify your influence: book writing workshop
Learn from published author and LinkedIn Top Voice Sylvia Yu Friedman on how to craft a narrative that inspires. Transform your ideas into a published masterpiece!
We are constantly adding new mentors, coaches and experts to our list of clinics, workshops and fireside chats.
Join us as a Mastermind Member from 14 June 2025! Â
JOIN A PRIVATE COMMUNITY
BUILD YOUR BRAND WITH OTHER INDUSTRY EXPERTS
When you join our Mastermind, you will gain access to a tight-knit group of experts also on the same journey as you:
- Celebrate your wins with fellow industry experts
- Make friends and allies for your journey
- Find new collaborators and clients
- Practice speaking at the Membersâ Forum
We will admit up to 10 new Mastermind Cadets on the 14th of every month.
Join us as a Mastermind Member from 14 June 2025! Â
WHATâS INCLUDED IN THE MASTERMIND?
This Brand Builder Mastermind subscription will give you access to the following virtual events EVERY MONTH:
- 1-2 Q&A sessions or clinics with Juliana and/or experienced collaborators (worth $5,000 per annum)
- 1-2 fireside chats or workshops with a VIPs and industry experts (worth $5,000 per annum)
- 1 bimonthly book club led by Juliana (we will cover 6 books over a year) (worth $1,000 per annum)
- 1 membersâ forum & networking session led by a Mastermind cadet (priceless!!!)
- A private community of industry experts to pace you on your learning journey (priceless!!!)
- All training workshops from our sold-out Six-Week LinkedIn Bootcamps (retailed at $1,500)
- VIP rates for our in-person events and annual Find your Superpower Summit (31 October 2025)
All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones.
Receive an estimated total value of US$10,000 or more per annum on this offer.
MASTERMIND TESTIMONIALS

Daniel Sim
Founder & CEO, Golden Goose Property UK
âAs an entrepreneur, I signed up for her year-long mastermind, and in less than one month, received 10X the value. Talk about an ROI. I donât say this lightly. The quality of the network, guest speakers, events, resources, are world class.
Anyone who wants to build a magnetic personal brand, grow your career or business, should grab the opportunity to work with Juliana.â

Lena SoonÂ
Snr Group Financial Director
âThe Mastermind has helped me open up my mind towards building my brand and confidence! The program is structured and filled with many golden nuggets where each participant can learn at their own pace.â

Mary Vaz
Burn Bright Coach
âThe Brand Builder Mastermind comes with the bonus of growing as a collective with growth-minded professionals representing diverse industries and professions. Learning and growing as a community makes it an enjoyable experience and makes the learning curve less steep.
Juliana continues to enhance her offering by inviting other experts and creating a platform for experts within the community to elevate their presence and impact.â

Kenneth Ho
Investment Professional
âAs someone who writes weekly and works in a technical field, Iâve often struggled to translate complex ideas into engaging, accessible content.
Julianaâs frameworks, tools, and resources gave me the structure I needed.  Â
Whether youâre just starting out or looking to sharpen your brand voice, Juliana offers the rare mix of clarity, encouragement, and tactical know-how that helps you move forward.â

Natasha Raina
General Counsel, WWF Singapore;
Managing Director, LegalEASE
âHaving done both the six-week LinkedIn bootcamp and the Mastermind sessions, for me the Mastermind wins hands-down.
From the way the various pillars are structured and delivered, with webinar, replays and chat space, I find it truly allows more time to let the lessons sink in, before we test them out and move ahead.
Thank you for consistently delivering more value to your cadets, Captain!â

Li Si Wong
Senior Product Manager, Altus
âCommunity is what you feel, not see.
I absolutely love being part of the Mastermind community. From struggling to show up online and connecting with others with my stories, I now find myself getting direct messages from others on how much it resonated with them. This is give me the courage to step forward with my value prop even more.
Juliana is a great advocate of learning and building/earning at the same time. Who says it has to be one way or the other? We will always be a work-in-progress and we can earn as we learn. The best is to have an awesome community and a great guide like Juliana!â

Sorouch Kheradmand
Global Head of Sustainability, Schneider Electric
âJuliana is an amazing person who is truly and genuinely trying to share everything she learned on her journey to success.
Be it mindset, objectives, tools or tips, she has a real methodology to teach and enable us to replicate what she did, with real and tangible results.
I am to this day still truly impressed by what she pulls out in this program and the great community she built.
More than anything, the way she genuinely cares for the success of her community and her pragmatism make her an amazing leader I am happy to learn from. Thank you Juliana!â

Jackson Tan
Founding Partner (APAC) at 3elementsleadership
âThe Brand Builder Mastermind led by our rocketship captain, Juliana Chan, has been a great investment.
You have the opportunity to learn and hear from experienced leaders in their fields regularly over the curated Zoom sessions.
Some previous leaders included Ho Kwon Ping, Kishore Mahbubani, Chris Do and others. The best part is you have the opportunity to ask them direct questions.
The most amazing part of it all is the friends Iâve made in the community and the support I get from them.â
FREQUENTLY ASKED QUESTIONS
Who is the Mastermind for?
How much time commitment is needed?
What if I canât attend the live sessions?
How is this different from other programs?
Is there a VIP 1:1 coaching option?
Who should I contact if I have questions?
When does the next cohort start?
BRAND. SPEAK. WRITE. MONETIZE.
One simple subscription to build a brand, speak & write better, and make money from it.
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đ¨JULY 2025 COHORT NOW OPEN đ¨
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Join the July 2025 cohort of the Brand Builder Mastermind!
We are delighted to open the July 2025 intake for the Brand Builder Mastermind from 14 June!
Every month, we accept 10 new cadets into our community.
Spots in our 12-month Brand Builder Mastermind fill up very quickly, so please donât hesitate to grab yours.
Join us to grow faster professionally in 2025.