LinkedIn 101 starter guide: Top 20 FAQ to set you up for success

Find Your Superpower newsletter 101

Read time: 5 minutes

Topics covered: LinkedIn starter guide, LinkedIn 101, Brand Builder Mastermind

Happy Sunday, LinkedIn enthusiasts!

I'm absolutely thrilled to share with you my brand-new LinkedIn 101 Starter Guide: Top 20 Frequently Asked Questions to Set You Up For Success!

In 2020, I was named one of LinkedIn’s inaugural Top Voices for Singapore. Since then, I’ve helped thousands of professionals elevate their LinkedIn presence, from senior Fortune 500 executives to small business owners.

Most didn’t start with a large audience or “main character energy.” They started with courage, consistency and the correct mindset.

To get you started on your lifelong journey of professional branding, I’ve created a powerful resource to answer some of the most common questions I receive as a LinkedIn coach.

First: a massive mindset shift

As an MIT-trained scientist turned media entrepreneur, my journey has taught me that luck on LinkedIn isn’t something we wait for... it’s something we create through strategic action.

My approach combines data-driven insights with deep mindset work and authentic storytelling techniques that have helped senior professionals and industry experts find their voice on the platform.

One of my core teachings is that LinkedIn success requires more than just technical know-how—it demands the right mindset. As I often tell my clients: “Likes on LinkedIn don’t pay the bills.”

What matters is creating content that resonates with your target audience and drives real-world outcomes. To be absolutely clear, I mean job offers from headhunters, client inquiries in your DMs, and speaking invitations at exclusive industry events.

If you’re not getting the above on LinkedIn, then Houston, we have a problem, because you are missing out on the biggest rainmaker in the professional B2B space.

What you’ll discover inside

This FAQ guide addresses the 20 of the most frequently asked questions I’ve received over my years coaching professionals, entrepreneurs and executives on LinkedIn strategy.

Not only do I answer these questions in a direct and digestible format, I provide additional “pro tips” after each answer to cater to more advanced audiences.

Here’s all the questions I answer:

1. Should I post more than once a week?
2. What should I do in the first 60 minutes after posting? 
3. When should I post if I have a global audience?
4. Should I use sophisticated language in my post? 
5. How do I choose an attention-grabbing hook? 
6. How do I avoid humble bragging in my post? 
7. Why can’t I bold, italicize and underline text in my post? 
8. Do I need to include photo(s) of myself in my post? 
9. What about including photos generated from AI? 
10. What’s the best way to position my call-to-action? 
11. How do I convince my audience to buy my services? 
12. Should I repost well-performing content? 
13. Can I discuss multiple professional identities here? 
14. What is a negative persona on LinkedIn? 
15. How do I get more visibility on LinkedIn? 
16. Why don’t some of my followers see my posts? 
17. Should I focus on gaming the algorithm? 
18. Should I verify my LinkedIn account? 
19. How should I respond when my post doesn’t perform well? 
20. Which connection requests should I accept? 

Gold nugget: did you know that while LinkedIn has crossed the one-billion user mark, only about 1-3% of users actually create content on the platform? This presents an incredible opportunity for any (wo)man willing to step into the arena. (Get your copy today!)  

Ready to get serious?

For those looking to get serious, consider joining the June 2025 intake of my Brand Builder Mastermind when we next open enrollment (Waitlist here).

In my 12-month program, I provide a clear framework to help you:

✅ Build a powerful brand
✅ Learn to speak confidently
✅ Learn to write high value content
✅ Monetize your skills & expertise

Every week, without fail, my clients get featured on LinkedIn News highlights, receive keynote speaker invites, and win professional opportunities they never could dream of before. PS: I have the receipts if you want them.

Over 200 professionals are inside. Come for the content, stay for the community.

Wishing you abundance and opportunity in 2025,
Juliana
Your rocketship captain 🚀