Welcome to Find Your Superpower, founded by Dr. Juliana Chan, an MIT-trained scientist, LinkedIn Top Voice, and executive branding coach based in Singapore.

We help growth-minded professionals, consultants, and entrepreneurs build strong personal brands on LinkedIn through our flagship Brand Builder Mastermind and broader Find Your Superpower community.

This FAQ covers what you need to know about executive branding, content strategy and building thought leadership that converts.

💬 Executive Branding & LinkedIn FAQ

1. What’s the biggest mistake executives make on LinkedIn?

Treating it like a resume instead of a trust-building platform. Your profile should tell stories that demonstrate expertise, not just list achievements.

2. Should executives post on LinkedIn daily?

Consistency beats frequency. Post one to three times weekly with strategic content rather than daily low-value posts that lead to burnout.

3. How do I write a LinkedIn About section that converts?

Include your inflection point story, social proof, your framework or methodology, and a clear call to action. Make it about their transformation, not your credentials.

4. How do I write LinkedIn posts that get engagement?

Start with candy hooks, not broccoli hooks. Short, curiosity-inducing first lines beat long, jargon-filled openings every time.

5. How does LinkedIn generate clients for consultants?

Strong content creates a 24/7 top-of-funnel for business. It attracts ideal clients to your DMs without cold outreach.

6. Should consultants share free advice on LinkedIn to attract clients?

Give your expertise freely in content. Your implementation, frameworks, and personal guidance are what clients pay for, not information.

7. How do I convert LinkedIn engagement into revenue?

Make clear offers in your content. Many professionals fail to open their mouth and tell people what they're selling or how to work with them.

8. What’s the ROI of personal branding for executives?

Personal branding helps mitigate future losses. Executives with strong brands command higher salaries, speaking fees, and board positions.

9. How do executives position themselves as industry experts?

Share proof-of-success content: client results, case studies, speaking engagements, and behind-the-scenes expertise that demonstrate authority.

10. How do I differentiate my personal brand as a consultant?

Niche down radically. Specialists earn more than generalists, and the narrower the niche, the more powerful the brand.

11. How do I build credibility if I'm transitioning my career?

Leverage transferable skills and tell your career pivot story. The conflict and transformation in your journey create powerful connection.

12. What’s the first step to building brand authority?

Google yourself. Your digital footprint is your first impression. Then align every touchpoint (LinkedIn, bio, press quotes) to form a cohesive message.

13. What’s a signature framework and why do I need one?

Frameworks turn abstract expertise into tangible intellectual property that others can cite, teach, and license.

14. How can storytelling help executives build trust and influence on LinkedIn?

Facts tell, stories sell. Senior leaders earn followership by narrating transformation, how they failed, learned, and grew. Vulnerability used strategically becomes authority.

15. How do senior executives build lasting professional legacies?

Through signature content, thought leadership, and strategic visibility that establish your frameworks and ideas as industry standards others reference.

16. How do I future-proof my executive career?

Build a personal brand now. In five years, you'll wish you'd started today, especially if facing retrenchment, AI-related restructuring, or wanting a portfolio career.

17. How do I future-proof my brand in the AI era?

Double down on what's non-replicable: human judgment, emotional intelligence, and discernment. Technology scales output, but trust still requires a human face.

18. How do I scale my brand beyond myself?

Systemize your expertise. Package it into programs, workbooks, or frameworks that others can deliver. When your ideas work without you present, you've built a legacy brand.

19. What’s the difference between reputation management and personal branding for executives?

Reputation is earned behavior. Brand is engineered perception. You build reputation through performance, but you design brand through storytelling. The strongest professionals manage both consciously.

20. How does the Brand Builder Mastermind work?

The Brand Builder Mastermind is a 12-month program designed to help executives, consultants and entrepreneurs build powerful personal brands on LinkedIn.

We meet virtually once a week on Zoom for expert workshops, fireside chats, members’ forums and AMA clinics, covering topics like storytelling, content strategy and business frameworks.

Each member also gets access to our private community, where professionals share feedback, accountability, collaboration opportunities and meetups.

You’ll leave the Mastermind with a clear brand message, a repeatable content system, and a trusted expert profile that consistently attracts career opportunities as well as media visibility.

Your brand is your reputation and also your biggest business asset. Through the Find Your Superpower ecosystem, we’ve helped thousands of professionals grow their visibility and authority by building authentic personal brands.

If you’re ready to join a community of industry leaders and entrepreneurs to build your brand with structure and support, explore the Brand Builder Mastermind or contact us today.