JOIN BOOTCAMP
✨ EXCLUSIVE TO BRAND BUILDER MASTERMIND CADETS ✨
You don’t have to be the best speaker & writer.
Become the expert they can’t ignore.

The 10-week Expert Ladder Advanced Bootcamp by Juliana Chan, PhD is a unique, one-of-a-kind virtual bootcamp that transforms you from "someone who can present and write well" to "the person everyone wants to hear from," because you’ve built something genuinely worth saying.

★ BEGIN YOUR EXPERT LADDER CLIMB - FIRST COHORT STARTS 21 FEB 2026 ★

Let me guess your story...

You’ve been to Toastmasters. Maybe you’ve taken a speaking course or two. You’ve practiced your gestures in the mirror and perfected your "power pose." You’ve bought your overpriced stage outfit. You think you’re ready to land speaking gigs, training workshops and book publishing offers.

But here’s what’s actually happening: You’re still the 10th choice on someone’s list of potential speakers. You’re still invited to speak for "exposure" instead of commanding premium fees. You are thinking of self-publishing as no book publisher has shown interest in your book proposal.

🎭 What you think experts do

Post on LinkedIn almost daily

Polished stage presence and speaking style

Expensive speaker one-sheet and showreel

Non-stop networking at industry events and conferences

 

💡What experts actually do

 

Become the trusted expert in their niche

Develop a signature framework clients can’t get elsewhere

Collect original research data that solves real problems

Unique insights so valuable others would pay to read or hear it

🚨 Your audience only cares about one thing


Event organizers and book publishers don’t care if you speak like Oprah Winfrey or write like Mark Twain. They only care about one thing: Can you deliver insights their audience can’t get anywhere else?

You’re not competing against other "good speakers and writers." You’re competing against industry pioneers and published authors who have built their own unique intellectual property based on their years of experience and knowledge.

The people getting premium rates aren’t just better presenters or writers. They’re the ones whose unique insights can’t be found in any book, whose frameworks aren’t available on any podcast, whose methodologies aren’t taught in any other program.

★ START YOUR EXPERT LADDER CLIMB TODAY ★

MEET YOUR GUIDE

Hi! This is Juliana, your rocketship captain speaking! 👋


I am an MIT-trained scientist turned media entrepreneur, and a Young Global Leader of the World Economic Forum.

In 2020, I was named an inaugural LinkedIn Top Voice for Singapore, and in 2023, I started to help other industry experts and senior professionals launch powerful personal brands for themselves.

My superpower? Guiding others through career pivots and starting small businesses. Academia, entrepreneurship, brand coaching, public speaking, I’ve done it all. Now I help others do the same. 🚀

AS FEATURED IN

Why learn from me? 
I’ll let you decide.

$10-25K+

Per keynote speaking fee

3 types

Keynotes, Moderating, Training

100+

Published books and magazines; commissioning editor at the largest Asia-headquartered STEM publisher

Here’s what makes me different from most coaches:


Most speaking coaches make their income teaching you how to speak, not from their own speaking careers.

I’m different. I get booked for keynotes, hired as a professional industry moderator, AND booked for training programs with global brands. NOT because I’m the most polished presenter, but because I’ve built intellectual property that clients actually want.

I'm an MIT-trained scientist with multiple US patents. I spent years in academia conducting original research, developing proprietary methodologies, and publishing peer-reviewed frameworks that advanced entire fields of study.

When I transitioned from professor to personal branding coach, I didn’t abandon my scientific training—I applied it with the same intensity that I gave to my research career.

While other "experts" are teaching you to copy Vinh Giang’s style or Tony Robbins’ energy, while they ask you to work on the "Rule of Three," I will put on my MIT-scientist hat and show you how to develop the kind of defensible intellectual property that makes you the only one in the world to possess your offer.

 

12-year book publisher and commissioning editor

Long before I became a branding coach, I was a publisher and owner of a STEM-focused strategic communications firm.

For the past 12 years, I have helped government, MNC and academic clients publish hundreds of magazines and books. I am also the commissioning editor for the largest Asia-headquartered STEM publisher.

The difference between a speaking coach with presentation tips and an experienced publisher who understands rigorous research, intellectual property and proven methodology?

One gets you better stage presence.

The other gets you to trusted expert status.

★ RESERVE YOUR SPOT – FIRST COHORT STARTS 21 FEB 2026 ★

One framework.
Three revenue streams.

 

We don’t need to reinvent the wheel for each format. Smart experts build ONE core intellectual property that works everywhere.

Here’s how the magic works


My 10-week advanced bootcamp turns your expertise into tangible, market-ready assets:


📚 Your book:
 Your framework becomes chapters. Your case studies become stories. Your methodology gets established as THE trusted expert for your topic.

🎤 Your keynote: That same framework becomes your signature speech content. You’re not a motivational guru: you’re teaching YOUR methodology to audiences who can’t get it anywhere else.

🎓 Your workshop: The framework that filled your book and keynote now becomes hands-on training. Companies pay premium rates for methodology they can implement immediately.

 

Same intellectual property.

Three different formats.

Exponential income potential.

Join the waitlist to secure your spot!

Choose your expert ladder track

Three tracks. Three outcomes.

One guarantee: You’ll walk away with something tangible, defensible and uniquely yours.

All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones.

Author Track


Go from "I should write a book someday" to actually developing your non-fiction concept into a proposal that agents and publishers take seriously.
 
📚 Your 10-week outcome: Complete book proposal with finalized title, detailed chapter outline, author platform strategy, and market positioning that makes you the obvious choice for your topic.

Speaker Track


Build your signature keynote around your unique insights. Not generic motivational guru content, but intellectual property that positions you as the expert worth inviting.
 
🎤 Your 10-week outcome: One signature keynote speech based on your proprietary framework, professional speaker portfolio, digital marketing strategy and premium positioning.

Trainer Track


Design an expert workshop or training program that organizations actually want to hire, based on your unique insights and proven methodology.
 
🎓 Your 10-week outcome: Complete expert workshop curriculum, trainer profile that positions you as the authority, pricing strategy for premium positioning, and marketing materials.

What you will get in 10 intensive weeks

Not everyone will be suitable for my advanced program. It is a high-touch, outcomes-driven virtual 10-week bootcamp designed to turn your hard-earned expertise into intellectual property.

☎️ 1:1 strategic onboarding


45-minute intensive session with Juliana and the FYS team to identify your unique value proposition, assess your current position on the Expert Authority Matrix, and create your personalized roadmap for climbing the Expert Ladder.

🎯5 advanced workshops


Deep-dive virtual sessions that go beyond surface-level tactics. We build the foundational knowledge and strategic thinking you need to create genuinely valuable intellectual property using the CLIMB framework.

👥5 accountability pod sessions


Small group coaching with carefully matched peers on the same track. This is where the real work happens, supported, guided and accelerated by collective momentum.

🔥Limited to 25-35 Participants


Every applicant is screened for seriousness and suitability. No tire-kickers, no dreamers who won’t do the work. Just focused and committed professionals ready to build something real.

📹 All sessions recorded


Can’t make a live session? Every workshop and group call is recorded for playback. Your investment is protected, and you can revisit the content as you implement.

🏆Real tangible outcome


This isn’t about "gaining confidence" or "improving your mindset." You will leave with a complete book proposal, keynote speech, or expert workshop. Period.

Investment & program details

The Expert Ladder 10-Week Advanced Bootcamp

$4,800 USD

10-week Virtual Program: Feb 21 - May 9, 2026

  • 45-minute 1:1 strategic onboarding call with Juliana
  • 5 advanced virtual workshops (Sat 3-5 PM GMT+8)
  • 5 accountability pod sessions with matched peers
  • Limited to 25-35 carefully screened participants
  • All sessions recorded for lifetime playback access
  • One guaranteed tangible outcome in your chosen track
  • Direct access to proven IP-building frameworks

 

Workshop schedule (3-5PM GMT+8):

Feb 21 • Mar 7 • Mar 21 • Apr 11 • Apr 25
• May 9 (farewell + presentation)

 

🚨JOIN OUR FIRST COHORT 🚨
Limited seats available for Feb 2026 cohort

★ I WANT IN ★

The Expert Ladder Bootcamp Intensive Track

$10,800 USD

10-week Virtual Program: Feb 21 - May 9, 2026

  • Everything in the Core Bootcamp, plus:
    • Direct access to expert coaching in 3 private 1:1 calls with Juliana over 3 months
    • Priority review and feedback on all deliverables
    • Ongoing support from the Find Your Superpower team for implementation
    • Limited to 5 participants per cohort

 

Email [email protected] to enquire further!

 

★ I WANT IN ★
Receive an estimated total value of US$25,000 or more on this offer.

My expert ladder journey in a nutshell

★ LET ME BE YOUR GUIDE! ★

FREQUENTLY ASKED QUESTIONS

Are you still a worker bee or hidden gem in your industry?

 

You have two choices: Keep perfecting your stagecraft while charging nominally (or nothing), or build intellectual property that commands premium fees, gets you promoted at work and published as an author, and positions you as the Trusted Expert everyone wants to work with.

While others are still practicing their hand gestures in Toastmasters, you’ll be developing proprietary systems that become the industry gold standard.

While they’re competing on price, you’ll be delivering data-backed results at rates you set.

Let’s climb the Expert Ladder together and reach Trusted Expert status.

What happens after you apply:

1. Submit your application with details about your expertise and goals

2. We review and assess your fit for the program within 1-2 weeks

3. If accepted, you’ll receive payment instructions and onboarding details

4. Your 45-minute strategy call gets scheduled before the program starts

5. February 21st: Your journey to becoming the main character begins

START YOUR EXPERT LADDER CLIMB ON 21 FEB 2026

Application deadline: Rolling basis until filled
Response time: Within 1-2 weeks
Questions? Email [email protected]

 

 



"The best time to plant a tree was 20 years ago. The second best time is now."

There is no perfect moment. NOW is better than never.