You don’t have to be the best speaker & writer.
Become the expert they can’t ignore.
The 10-week Expert Ladder Advanced Bootcamp by Juliana Chan, PhD is a unique, one-of-a-kind virtual bootcamp that transforms you from "someone who can present and write well" to "the person everyone wants to hear from," because you’ve built something genuinely worth saying.
Let me guess your story...
You’ve been to Toastmasters. You’ve taken a speaking course or two. You’ve bought your stage outfit. You’re ready to land speaking gigs, and publishing offers.
But here’s what’s actually happening: You’re still being invited to speak for "exposure" instead of commanding premium fees. You are thinking of self-publishing as no book publisher has accepted your book proposal.
🎭 What you think experts do
Post on LinkedIn daily
Polished presentation skills
Expensive speaker showreel
Constant networking at industry events
💡What experts actually do
Become trusted expert in niche
Develop a signature framework
Conduct original research
Solve big problems reliably
Unique insights others would pay to read or hear
🚨 Your audience only cares about one thing
Event organizers and book publishers don’t care if you speak like Oprah Winfrey or write like Mark Twain. They only care about one thing: Can you deliver insights their audience can’t get anywhere else?
You’re not competing against other "good speakers and writers." You’re competing against industry pioneers and published authors who have built their own unique intellectual property based on their years of experience and knowledge.
The people getting premium rates aren’t just better presenters or writers. They’re the ones whose unique insights can’t be found in any book, whose frameworks aren’t available on any podcast, whose methodologies aren’t taught in any other program.
MEET YOUR GUIDE
Hi! This is Juliana, your rocketship captain speaking! 👋
I am an MIT-trained scientist turned media entrepreneur, and a Young Global Leader of the World Economic Forum.
In 2020, I was named an inaugural LinkedIn Top Voice for Singapore, and in 2023, I started to help other industry experts and senior professionals launch powerful personal brands for themselves.
My superpower? Guiding others through career pivots and starting small businesses. Academia, entrepreneurship, brand coaching, public speaking, I’ve done it all. Now I help others do the same. 🚀
AS FEATURED IN
Why learn from me?
I’ll let you decide.
$10-25K+
Per keynote speaking fee
3 types
Keynotes, Moderating, Corporate training
100+
Published books and magazines; commissioning editor at the largest Asia-headquartered STEM publisher
Here’s what makes me different from most coaches:
Most speaking coaches make their income teaching you how to speak, not from their own speaking careers.
I’m different. I get booked for keynotes, hired as a professional industry moderator, AND booked for training programs with global brands. NOT because I’m the most polished presenter, but because I’ve built intellectual property that clients actually want.
I'm an MIT-trained scientist with four US patents. I spent years in academia conducting original research, developing proprietary methodologies, and publishing peer-reviewed papers in my industry niche.
When I transitioned from professor to personal branding coach, I didn’t abandon my scientific training—I applied it with the same intensity that I gave to my research career.
While other coaches are teaching you to copy Vinh Giang’s style or to follow the "Rule of Three," I will put on my MIT-scientist hat and show you how to develop defensible intellectual property that makes you the only one in the world to possess your offer.
12-year book publisher and commissioning editor
Long before I became a branding coach, I was already a publisher and owner of a STEM-focused strategic communications firm.
For the past 12 years, I have helped government, MNC and academic clients publish hundreds of magazines and books. I am also the commissioning editor for the largest Asia-headquartered STEM publisher.
The difference between a speaking coach with presentation tips and an experienced publisher who understands rigorous research, intellectual property and proven methodology?
One gets you better stage presence.
The other gets you to Trusted Expert status.
One framework.
Three revenue streams.
We don’t need to reinvent the wheel for each format. Smart experts build ONE core intellectual property that works everywhere.
Here’s how the magic works
My 10-week advanced bootcamp turns your expertise into tangible, market-ready assets:
📚 Your book: Your framework becomes chapters. Your case studies become stories. Your methodology gets established as THE trusted expert for your topic.
🎤 Your keynote: That same framework becomes your signature speech content. You’re not a motivational guru: you’re teaching YOUR methodology to audiences who can’t get it anywhere else.
🎓 Your workshop: The framework that filled your book and keynote now becomes hands-on training. Companies pay premium rates for methodology they can implement immediately.
Same intellectual property.
Three different formats.
Exponential income potential.
Choose your expert ladder track
Three tracks. Three outcomes.
One guarantee: You’ll walk away with something tangible, defensible and uniquely yours.
All live sessions are virtual and suitable for ANZ, Asia, Europe and Middle East time zones.
Author Track
Go from "I should write a book someday" to actually developing your non-fiction concept into a proposal that agents and publishers take seriously.
Speaker Track
Build your signature keynote around your unique insights. Not generic motivational guru content, but intellectual property that positions you as the expert worth inviting.
Trainer Track
Design an expert workshop or training program that organizations actually want to hire, based on your unique insights and proven methodology.
What you will get in 10 intensive weeks
Not everyone will be suitable for my advanced program. It is a high-touch, outcomes-driven virtual 10-week bootcamp designed to turn your hard-earned expertise into intellectual property.
☎️ 1:1 strategic onboarding
45-minute intensive session with Juliana and the FYS team to identify your unique value proposition, assess your current position on the Expert Authority Matrix, and create your personalized roadmap for climbing the Expert Ladder.
🎯 5 advanced workshops
Deep-dive virtual sessions that go beyond surface-level tactics. We build the foundational knowledge and strategic thinking you need to create genuinely valuable intellectual property using the CLIMB framework.
👥 5 accountability pod sessions
Small group coaching with carefully matched peers on the same track. This is where the real work happens, supported, guided and accelerated by collective momentum.
🔥 Limited to 25-35 participants
Every applicant is screened for seriousness and suitability. No tire-kickers, no dreamers who won’t do the work. Just focused and committed professionals ready to build something real.
📹 All sessions recorded
Can’t make a live session? Every workshop and group call is recorded for playback. Your investment is protected, and you can revisit the content as you implement.
🏆 Real tangible outcome
This isn’t about "gaining confidence" or "improving your mindset." You will leave with a complete book proposal, keynote speech, or expert workshop. Period.
Investment & program details
The Expert Ladder 10-Week Advanced Bootcamp
$4,800 USD
10-week Virtual Program: 28 Feb - 9 May 2026
★ I WANT IN ★The Expert Ladder Bootcamp Intensive Track
$10,800 USD
10-week Virtual Program: 28 Feb - 9 May 2026
★ I WANT IN ★Receive an estimated total value of US$25,000 or more on this offer.
FREQUENTLY ASKED QUESTIONS
What are the application requirements?
How much time commitment is needed?
Who is the advanced bootcamp for?
What if I can’t attend the live sessions?
Is there a VIP 1:1 coaching option?
Are there payment plans available?
Who should I contact if I have questions?
When does the next cohort start?
Are you still a hidden gem in your industry?
You have two choices: Keep perfecting your stagecraft while charging nominally (or nothing), or build intellectual property that commands premium fees and positions you as the Trusted Expert in your industry.
While others are still practicing their presentation skills at Toastmasters, you’ll be developing proprietary systems that become the industry gold standard.
While they’re competing on price, you’ll be delivering data-driven results at premium fees.
Let’s climb the Expert Ladder together.
What happens after you apply:
1. Submit your application with details about your expertise and goals
2. We review and assess your fit for the program within 1-2 weeks
3. If accepted, you’ll receive payment instructions and onboarding details
4. Your 45-minute strategy call gets scheduled before the program starts
5. 28 February: Your journey to becoming the Trusted Expert begins
8 November update: 15 spots already reserved.
Applications reviewed weekly.
Questions? Email [email protected]
"The best time to plant a tree was 20 years ago. The second best time is now."
There is no perfect moment to start.
NOW is better than never.