The DM that makes me sad (and why I built an AI LinkedIn coach)

Find Your Superpower newsletter 104

Read time: 7 minutes

Topics covered: ChanGPT launch, AI tools, professional branding

I want to describe a particular DM I get that makes me sad.

While my O.G. clients have persisted for years (!) on LinkedIn thanks to the powerful and positive community we’ve built together, I also have clients from my bootcamps and masterclasses who have stopped posting on LinkedIn altogether.

I’m not referring to clients who are busy having a baby, dealing with a bereavement or illness, relocating or finding a job.

I’m referring to those who really want to write but cannot seem to find the words.

“I know what I want to say,” they would confide in me. “But the words get stuck and I can’t get the story out.”

One thing is for sure: I believe that all of my clients deserve tremendous professional success because they have invested in their professional development and are receptive to coaching and feedback. They are lifelong learners. They have a bias to action. They have taken the first step.

And the key is that these folks aren’t rookies or noobs. All of them are industry experts and senior professionals in their fields, with deep domain expertise.

Introducing ChanGPT: Your 24/7 AI LinkedIn Coach

This is why I built ChanGPT.ai.

I built her with love, for my beloved clients.

ChanGPT is a highly restrictively trained GPT with 100,000+ text lines of my intellectual property, curated from my best corporate workshops, virtual masterclasses, six-week bootcamps, e-books, FAQs, frameworks, playbooks and cheat sheets.

She understands the nuances of professional storytelling, the psychology of LinkedIn engagement, and most importantly, how to help people sound like the best version of themselves.

Here’s what makes ChanGPT different:
✅ She doesn’t write for you. She reviews your posts and gives you suggestions 
✅ She is built on proven frameworks that have helped thousands of professionals
✅ Unlike her creator, ChanGPT is available 24/7 when inspiration strikes (or when anxiety hits)

ChanGPT won’t reply unless my ideas are in there.

ChanGPT will refuse to engage if she isn’t the expert on the subject.

“Juliana, are you pro-AI or anti-AI?” 

One of my clients asked me recently, “Juliana, are you pro-AI or anti-AI?” and I realized this deserves a thoughtful answer.

I’m absolutely pro-AI when it comes to complex data analysis, brainstorming ideas and story angles, repetitive administrative tasks, and backend stuff such as workflow planning. AI is also brilliant at writing boring meeting summaries and conveyancing emails.

I use accounting software like Xero and editing software like CapCut which rely heavily on AI. Every single time you search on Google today, you are reading an AI answer created by Gemini.

AI frees up our time to do the creative work we actually love, removing all the drudgery of repetitive tasks we shouldn’t be doing anyway in 2025.

But here’s where it gets more nuanced, so please read this carefully.

When you prompt the AI, what exactly are you asking it to do?

Are you saying “Write me a LinkedIn post on <insert topic>” with no further guidance, basically asking it to plagiarize from the internet?

In which case, I am 100% against such lazy, shoddy behavior. 

By the way, whenever you use AI to write your LinkedIn posts or create comments for you, you are only commodifying yourself by showing the world that AI can indeed (and should) replace you, and damaging your professional brand value.

Or are you creating a ringfenced project, training it on your thousands of lines of your own data, and saying “Write me a book on this topic based on my voice, writing style and proprietary knowledge that I myself created based on my industry expertise?”

See the difference? If you’re using your own intellectual property and your own voice, then AI becomes a very sophisticated search tool that makes data organization more efficient.

Back to ChanGPT: she can’t create something from nothing. She can only fix your brand message if you provide her something in the first place. She will refuse to create posts, bios, or branding content from scratch, and instead prompt users to provide context or a rough draft.

For example, if someone asks her to “Write me a post about imposter syndrome,” She will prompt them to share a personal story, message, or key points before she refines it using the storytelling frameworks I have trained her on.

What early adopters of ChanGPT.ai are saying

“You can now get a job as a prompt engineer because, honestly, the chat I've had with ChanGPT was mind blowing! Spot on, super helpful, so much smarter than my average GPT-4o. You nailed it! 🔥” — LinkedIn user

“Wow, ChanGPT is great. I love it!” — LinkedIn Top Voice

“Congrats, you’ve just replaced yourself!” — Tech leader

Writing on LinkedIn shouldn’t feel like pulling teeth.

If you’re someone who has always found writing easy, who has never struggled to find the right words, my ChanGPT.AI tool might not be for you. And that’s okay.

But if you’re someone who:

• Has something valuable to say but struggles to say it
• Is neurodivergent and processes communication differently
• Is rebuilding confidence after a retrenchment or business failure
• Knows your expertise could help others but can’t translate it to LinkedIn

Then maybe, just maybe, ChanGPT can be the bridge that helps you find your way back to your voice.

Why not give her a try? Visit ChanGPT.ai and copy-paste your LinkedIn headline, bio, or a draft post. See how it feels to have an experienced LinkedIn coach in your corner, available 24/7, ready to help you sound like the expert you already are.

A final thought: Please be kind

Some people are just trying to be seen for the first time in a long time.

If you’re not into AI tools, that’s your choice. But please be kind and don’t judge others.

I’ve already covered the fundamental best practices for using these AI tools effectively. Like the early days of the internet and social media, there’s a learning curve involved in understanding how to work with AI properly.

If someone else is using them to find their way back to their voice... maybe just let them. If their posts are not for you, just unfollow them in peace.

Because at the end of the day, we are all on our own personal learning journey, and like you, everyone is figuring things out.

PS: Try ChanGPT.ai today. Join 2,000+ users who have tried it since we launched 72h ago!

Hustling 24-7 for you,
Juliana your rocketship captain 🚀

P.S. Remember, you already have all the expertise you need to succeed on LinkedIn. Sometimes you just need the right coach to help you remember how powerful your voice really is. If you want a champion in your corner, consider waitlisting to work directly with me in my VIP Mastermind community.